As an actress, Kate Hudson has always been impressive in the roles she has played. However, outside of the movies, she has shown some other good qualities. Even though she has made it big with roles like the one she has played in Almost Famous, she has also brought attention to herself with her sense of style and ability to put an outfit together. Besides acting, Kate Hudson is very passionate about fashion, and it shows in how she approaches clothing. Given her exploration of the world of fashion, she has found gaps in the markets and problems to solve.
For instance, she has seen that there was a limit to the options in the activewear section in Fabletics. She has wanted to look stylish and fashionable even when working out. However, the options in the activewear sections of the stores have left very little room to do this. Fortunately, she has gotten the idea to set up a fashion company to address this. One thing that she has looked into was the style known as athleisure. In her journey to start her own business, she has met with some business partners. Together, they have brought forth Fabletics, which is now a star brand of the TechStyle company.
A lot of thought and creativity has gone into not only how they are going to bring forth some unique products, but also how they are going to market the company and sell products. The founders of Fabletics has decided that it is best to focus on the customers and pay attention to what they are saying. After all, it is the customer that decided whether or not a company is going to continue on. They make their decision with their money. The only thing is that customers factor in a lot of aspects of the business that they know to decide on whether or not to do business with a company. They don’t just look at the products and the prices. They also take the time to look at what the company does when it comes to social responsibility. If they like every aspect of the company, then they will be very likely to become loyal customers.
There are few fashion brands that have managed to climb popularity charts at the rate in which Fabletics has. This is because they entered the market at the right time.
Fabletics has entered the world of workout wear when fitness is at a boom. People have realized how important fitness is for them. This is why they are looking for all kinds of workouts. But this does not mean that fashion takes a backseat. This is because they wish to look good while doing a workout.
This is a brand which is for the upwardly mobile. Hence the approach of Fabletics is completely different too. They are focusing on the customer and not on sales alone. Once they have earned the loyalty of their customers, sales are bound to follow. This is why Fabletics has adopted the reverse showroom technique. This is working very well for the brand. In fact, even the established online retail giants such as Amazon are feeling the pinch as Fabletics moves up in the popularity charts.
This brand is aiming for customers through its online portal as well as through physical stores. This is because they are well aware that there are still many people who are not comfortable shopping online. This can be due to security reasons. Or else they may be keen to see and touch things before actually buying them. This is why Fabletics is trying to cater to all these types of clients.
As soon as anyone enters their physical store or website, no one starts selling them anything. Rather, the visitor is prompted to take part in a lifestyle quiz. Here they are asked about their workout routine. Hence people are asked what kind of fitness regime they have. This includes the kind of fitness activity they do along with its frequency. Next, they are asked about the place where they do these workouts. Now the personal details of the person are asked. These include the body type, size and so on. Now the personal style quotient of the person is judged. This means asking the person about the taste in clothes, such as plain, texture or stripes. All this information is kept at the backend and sorted properly. Now this person is sent a gift from Fabletics based on this data. This way the loyalty of the customer is earned. Next, this person is asked to opt for VIP membership and avail of exciting deals by the brand.