Fabletics Knows the Secret of Competing In Today’s World of Ecommerce

Fabletics is creating a revolution in the fashion industry. Fabletics is part of a new movement, sometimes known as the activewear movement. Their customers can sign up as subscribers in order to get monthly or weekly deliveries of the highest quality fashion clothing that is out there. Fabletics is successful because they know what consumers really want. They know that consumers want a brand that pushes itself and that provides its customers with customer service that goes the extra mile. The fact is that just having high quality clothing with low prices is not enough to compete in today’s ecommerce environment. After all, Amazon has all of that and that is why they are successful. If you want to compete with Amazon and take them on, you need to provide things that Amazon does not have but which customers really want. These things are high quality customer service, special and unique designs, and unique subscription services.

 

Fabletics’ secret lies in the fact that they had positioned themselves as a high quality brand of a new kind from the very beginning. They compare themselves to Apple. They know what customers want and they strive to make sure that the customers have it.

 

An example would be their reverse showroom technique. Competitors are getting killed by the showroom method. Customers are going into physical stores and trying out clothing, but not buying them in the store, instead opting to buy them online at a cheaper price. However, since Fabletics’ customers are usually subscribers, they are able to take advantage of this in a way that regular stores are unable to. They are able to let customers try on clothing without committing to buy them, because they know that the item will be added automatically to their online shopping cart. Since around half of all their customers are either existing subscribers or become subscribers in the store, they have no problem with whether the customer buys it in the store or later on. They just want their customers to be happy.

 

Kate Hudson has been helping Fabletics since the very beginning. She hosts parties in California and elsewhere that promote Fabletics products. She is a big fan of their model. Demi Lovato said that she loves Fabletics and that their clothing is so cute. She would encourage people to take the Fabletics lifestyle quiz.

How Fabletics Overcame the Showroom Trend

Kate Hudson’s Fabletics is making waves in the fashion industry. They are taking on Amazon, which until now has had a monopoly over the online fashion industry. Fabletics, with Kate Hudson at the head, uses unique techniques which make customers love them.

 

Fabletics offers subscription based membership options so that people can sign up and get clothing on a monthly basis. However, they also place a big emphasis on customer satisfaction and making sure their customers have a great experience. With so many sources to buy cheap clothing online, people are now looking for companies that actually offer a superb customer experience and actually care about their customers. This is what you need to have in order to stand out, and Fabletics certainly has it.

 

Their reverse showroom technique is certainly an example of the unique marketing strategies that Fabletics has. Showrooming is when you go into a store to try out a product, and if you like it, you leave it in the store and find a cheaper price online. With Fabletics, that is unnecessary, since most of the people who shop in their stores are members who are already subscribed. Thirty to fifty percent are already existing members, while another twenty five percent become members when they enter the store for the first time. In addition, people can try out the clothing and then buy it online from the online Fabletics store, because it will get added to their online cart as well.

 

In addition, Fabletics is able to use online data to stock their physical stores with the necessary items. For example, they can see what members in that locality are interested in when they purchase online. They can make sure to stock their local stores with those items.

 

Fabletics knows that customers care more than just the price. Customers are interested in lifestyle, in culture, in accessibility, and in a company that is friendly to them. Fabletics is all of these.

 

Many of Fabletics’ unique ideas come from Kate Hudson. She is the star actress of the film Almost Famous. However, she has shown her ability to create a successful marketing plan. She has been with Fabletics since day one, and she has been instrumental in helping shape their customer relationship strategy and in helping them get a top rating with the BBB. It is a good idea to take the Fabletics lifestyle quiz and see which style clothing is best for you.

Kate Hudson Goes From Actress to Fashion Mogul with Fabletics

As an actress, Kate Hudson has always been impressive in the roles she has played. However, outside of the movies, she has shown some other good qualities. Even though she has made it big with roles like the one she has played in Almost Famous, she has also brought attention to herself with her sense of style and ability to put an outfit together. Besides acting, Kate Hudson is very passionate about fashion, and it shows in how she approaches clothing. Given her exploration of the world of fashion, she has found gaps in the markets and problems to solve.

 

For instance, she has seen that there was a limit to the options in the activewear section in Fabletics. She has wanted to look stylish and fashionable even when working out. However, the options in the activewear sections of the stores have left very little room to do this. Fortunately, she has gotten the idea to set up a fashion company to address this. One thing that she has looked into was the style known as athleisure. In her journey to start her own business, she has met with some business partners. Together, they have brought forth Fabletics, which is now a star brand of the TechStyle company.

 

A lot of thought and creativity has gone into not only how they are going to bring forth some unique products, but also how they are going to market the company and sell products. The founders of Fabletics has decided that it is best to focus on the customers and pay attention to what they are saying. After all, it is the customer that decided whether or not a company is going to continue on. They make their decision with their money. The only thing is that customers factor in a lot of aspects of the business that they know to decide on whether or not to do business with a company. They don’t just look at the products and the prices. They also take the time to look at what the company does when it comes to social responsibility. If they like every aspect of the company, then they will be very likely to become loyal customers.

Fabletics Moves Up In Popularity Charts

There are few fashion brands that have managed to climb popularity charts at the rate in which Fabletics has. This is because they entered the market at the right time.

 

Fabletics has entered the world of workout wear when fitness is at a boom. People have realized how important fitness is for them. This is why they are looking for all kinds of workouts. But this does not mean that fashion takes a backseat. This is because they wish to look good while doing a workout.

 

This is a brand which is for the upwardly mobile. Hence the approach of Fabletics is completely different too. They are focusing on the customer and not on sales alone. Once they have earned the loyalty of their customers, sales are bound to follow. This is why Fabletics has adopted the reverse showroom technique. This is working very well for the brand. In fact, even the established online retail giants such as Amazon are feeling the pinch as Fabletics moves up in the popularity charts.

 

This brand is aiming for customers through its online portal as well as through physical stores. This is because they are well aware that there are still many people who are not comfortable shopping online. This can be due to security reasons. Or else they may be keen to see and touch things before actually buying them. This is why Fabletics is trying to cater to all these types of clients.

 

As soon as anyone enters their physical store or website, no one starts selling them anything. Rather, the visitor is prompted to take part in a lifestyle quiz. Here they are asked about their workout routine. Hence people are asked what kind of fitness regime they have. This includes the kind of fitness activity they do along with its frequency. Next, they are asked about the place where they do these workouts. Now the personal details of the person are asked. These include the body type, size and so on. Now the personal style quotient of the person is judged. This means asking the person about the taste in clothes, such as plain, texture or stripes. All this information is kept at the backend and sorted properly. Now this person is sent a gift from Fabletics based on this data. This way the loyalty of the customer is earned. Next, this person is asked to opt for VIP membership and avail of exciting deals by the brand.