Business Lessons From Doe Deere Of Lime Crime

Doe Deere is currently one of the biggest makeup icons. Her Instagram page has attracted millions of followers, who all are eager to get a glimpse into her life, and of course, all the looks that she tries. Doe Deere is also the founder and CEO of LimeCrime, an alternative makeup brand that focuses on offering their customers some of the most high-end one of a kind cosmetics. Doe Deere is a business icon that anyone looking to go into work for themselves should look up to. She is a person who has taken her passion and drove for something and turned that into a business opportunity that works well for her.


Doe Deere has always held by the fact that Lime Crime took hard work and dedication to build. She came to America when she was just seventeen from Russia, with the hopes of making it big in the music industry. Living in New York, she had a place where she could freely express herself in whatever way she saw fit. While she was performing, the thing that caught people’s attention was all the looks that she would put together. She has always been a lover of bright, loud colors and loved to wear them even more in her makeup. Back in the day, the kind of makeup that she wanted was rather hard to find, which is why she started making it herself. People soon started asking her if she could make her one of a kind makeup for them too, which is when she first got the idea of Lime Crime. Today, the company has grown tremendously, and Doe Deere is not just a makeup mogul, but a businesswoman to look up to. Learn more:


Using your skill set to the best of your abilities is always one of the best ways to ensure that your business is built on firm ground. Doe Deere knew that she could make one of a kind makeup that would potentially fill the void that was present in the market. Capitalizing on this was one of the best decisions that she made, which is a good lesson for entrepreneurs to heed to.


No business is smooth sailing, and every entrepreneur is bound to encounter a few hiccups along the way. Doe Deere too encountered these while she was setting up her brand. Being as different as she was, she did not know how well an alternative makeup brand would be accepted in society. She was going down the unconventional route, which made it harder for her. But she stuck through it and believed that her idea could one day be successful.


Taking risks is something that every entrepreneur or business person should get comfortable with. Doe Deere had come to America with a plan of action but decided to go down a different path. She took a risk when she set up a business idea like Lime Crime, which ultimately did pay off. Even if the risks do not workout, there is always something that can be learned from each experience that one goes through when setting up their own company. Learn more: