How Fabletics Overcame the Showroom Trend

Kate Hudson’s Fabletics is making waves in the fashion industry. They are taking on Amazon, which until now has had a monopoly over the online fashion industry. Fabletics, with Kate Hudson at the head, uses unique techniques which make customers love them.

 

Fabletics offers subscription based membership options so that people can sign up and get clothing on a monthly basis. However, they also place a big emphasis on customer satisfaction and making sure their customers have a great experience. With so many sources to buy cheap clothing online, people are now looking for companies that actually offer a superb customer experience and actually care about their customers. This is what you need to have in order to stand out, and Fabletics certainly has it.

 

Their reverse showroom technique is certainly an example of the unique marketing strategies that Fabletics has. Showrooming is when you go into a store to try out a product, and if you like it, you leave it in the store and find a cheaper price online. With Fabletics, that is unnecessary, since most of the people who shop in their stores are members who are already subscribed. Thirty to fifty percent are already existing members, while another twenty five percent become members when they enter the store for the first time. In addition, people can try out the clothing and then buy it online from the online Fabletics store, because it will get added to their online cart as well.

 

In addition, Fabletics is able to use online data to stock their physical stores with the necessary items. For example, they can see what members in that locality are interested in when they purchase online. They can make sure to stock their local stores with those items.

 

Fabletics knows that customers care more than just the price. Customers are interested in lifestyle, in culture, in accessibility, and in a company that is friendly to them. Fabletics is all of these.

 

Many of Fabletics’ unique ideas come from Kate Hudson. She is the star actress of the film Almost Famous. However, she has shown her ability to create a successful marketing plan. She has been with Fabletics since day one, and she has been instrumental in helping shape their customer relationship strategy and in helping them get a top rating with the BBB. It is a good idea to take the Fabletics lifestyle quiz and see which style clothing is best for you.